Solis Mammography Receives Six National Healthcare Advertising Awards
We are proud to announce that Solis Mammography has been awarded six Healthcare Advertising Awards, the largest healthcare advertising awards competition recognizing excellence in global healthcare marketing.
Awards included a Gold award in the category of Health Promotion Program for the integrated marketing campaign EveryWoman: On Breast Health, Body Awareness and Self-Care, and a Gold in New Media for EveryWoman: A Content Platform on Breast Health, Wellness and Self-Care.
The list of awards includes:
- Gold – Health Promotion Program
- Gold – New Media
- Bronze – Integrated Marketing Campaign
- Bronze – Radio Advertising Single Series
- Merit – Digital Video
- Merit – New Media
Each award highlights the Solis Mammography EveryWoman campaign, a multimedia campaign featuring a docuseries and web platform, which has changed the conversation around breast health. The multimedia campaign shares real stories and anecdotes told by real women, aged 40 and older, from a variety of backgrounds and breast health experiences, as well as breast health expertise shared by Solis Mammography clinical thought leaders.
“Solis Mammography’s ability to effectively change the conversation around breast health, to both consumers and referring physicians, has been recognized on a global scale,” says Grant Davies, chief executive officer of Solis Mammography.
This year, the 37th annual Healthcare Advertising Awards received more than 4,200 entries, making the awards one of the ten largest of all advertising awards, and the largest global healthcare advertising awards competition.
A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact in healthcare marketing. Gold awards were awarded to only 341 entries across hundreds of categories, silver awards to 290 entries and bronze awards to 240 entries.
Solis Mammography has been dedicated to helping women achieve and maintain breast health and peace of mind for more than 30 years and more than 5 million procedures. As a pioneer and innovator in 3D mammography and as an architect and early advocate for SmartCurve, Solis Mammography has stayed at the forefront of breast health by continuing to deliver a better experience and a more accurate mammogram for multiple generations of women.
Learn more about the EveryWoman Campaign.